When it comes to Data ... quality is EVERYTHING.

The foundation for effective customer relationship management is consistent, accurate and reliable data. While good data can improve retention, extend relationships and build customer loyalty, poor data can thwart your marketing and negatively impact customer support. Inaccurate data can also hinder compliance efforts and the ability to manage enterprise-wide data. Working with AbsoluteROI is one of the most important steps you can take to ensure that you're always working with the best, cleanest, most current and effective data available in the industry. To maximize your reach, you need clean addresses across all touch points.

Our advanced data services include:

Data Quality

Due to our exclusive data pre-processing techniques, we're able to consistently offer the "cleanest" data in the business. Our data is checked against multiple national databases and is updated with the latest address. Then, it is standardized with the US Postal Service CASS format and verified down to the Delivery Point for the address.

Merge/Purge/De-duping

We offer several advanced methods for merging and purging customer data to reduce redundant database records and keep lists ultra-clean and up to date. Even if two records aren't exactly the same, we can determine if they're duplicates.

Lead enhancement

Make smarter marketing decisions with better leads. Decrease your customer acquisition costs by targeting your best prospects through demographic analysis. Reduce print, postage and telemarketing expenditures through more selective marketing. AROI's Lead Enhancement services provide real-time data appends designed to enhance the value of your existing consumer data. AROI has established partnerships with dozens of e-commerce data providers and 3rd party data providers to receive their data including but not limited to the following fields: name and address, e-mail address, IP address, URL link, cell phone and land line. What does this mean to you? It means that if your database is limited to name, address, we can add phone numbers, email addresses, so you can contact your customers through multiple channels and increase sales conversion rates through multiple, well timed touchpoints.

However you choose to work with us, our meticulous testing processes can help you achieve the high open and sales-conversion rates you're looking for in an ongoing, consultative email/ROI relationship.